DISCOVERY STACK METHOD
Three levels of engagement. Each one ends with a concrete outcome. No mass-market packages. No selling hope. Karol Tabiś personally leads every engagement, one company at a time.
Discovery Stack is not a productized package. Each engagement is shaped around the company in front of us, and the depth of work scales with the problem. Diagnosis tells you where you stand. Execution puts the full framework into the ground. Reporting keeps it sharp once it is built. These are the only three doors in.
LEVEL · 01
DIAGNOSIS
ENTRY
Duration: 1–2 weeks
Investment: From $3,500
Audit of where your company stands today in the AI answer layer. Where models cite you, where competitors take the slot, where the gaps run across the four pillars. Ends with a written report and a twelve-week implementation roadmap.
→ Two-page executive report + detailed 12-week roadmap.
LEVEL · 02
EXECUTION
FLAGSHIP · LIMIT 3 COMPANIES PER YEAR
Duration: 12 weeks
Investment: From $40,000
Full implementation of the stack. Four pillars, thirteen components, Authority Graph, content engine. A twelve-week 1:1 program with Karol personally leading the engagement end to end.
→ Thirteen components implemented + first AI citations + executive report.
LEVEL · 03
REPORTING
RETAINER · AFTER EXECUTION
Duration: Ongoing
Investment: From $3,500/month
Monthly executive report after Execution wraps. KPIs across the four pillars, competitor monitoring in the AI answer layer, recommended next actions. For companies that want to hold the position they built — not lose it back inside a year.
→ Monthly executive report + alerts from citation monitors.
WHAT HAPPENS INSIDE THE TWELVE WEEKS
Execution is the work, not the deck. Twelve weeks split into three phases of four. Each phase ends with four deliverables a CEO can read and a CMO can act on. First AI citations start showing up between weeks eight and twelve — earlier is a bonus, later is honest. The full impact compounds across the six months that follow.
PHASE · 01
WEEKS 1–4
MAP THE TERRAIN
Baseline audit. We measure where the company stands today in AI answers, in branded search, in consensus signals across platforms. We identify the weakest links and the fastest wins, and we agree on what success looks like at week twelve before any building starts.
DELIVERABLES
- →Baseline AI citation report (four leading platforms)
- →Consensus signals audit (G2 / LinkedIn / Wikipedia / earned media)
- →Competitor map in the AI answer layer
- →Customized roadmap for the thirteen-component build
PHASE · 02
WEEKS 5–8
BUILD THE STACK
Implementation. Cross-domain Authority Graph, content engine wired for citability, LinkedIn dual-track activated, first earned articles pitched, first podcast appearances booked. The company publishes its own expertise under our direction. We do not ghostwrite the founder's thinking — we structure it so AI models can find and quote it.
DELIVERABLES
- →Authority Graph live (Person + Organization sameAs)
- →Content engine built for AI citability
- →First earned publications + LinkedIn cadence in motion
- →First measurements from citation monitors
PHASE · 03
WEEKS 9–12
MEASURE AND TUNE
First AI citations begin appearing between weeks eight and twelve. We analyze which components are pulling weight, which need correction, which need reinforcement. The closing four weeks transfer the system to the company's hands with a playbook for what to do every month after we leave the room.
DELIVERABLES
- →Closing report comparing T0 to T12
- →Maintenance playbook (what the company runs monthly going forward)
- →Recommendations for the next six months
- →Optional transition into Reporting retainer
WHAT DISCOVERY STACK IS NOT
The fastest way to understand the method is to understand what it refuses to be. Four distinctions matter more than any feature list — and each one is a reason most consulting engagements in this space disappoint the buyer.
✕ NOT
An SEO Agency
We do not sell "rankings in Google." Classic SEO is one of thirteen components in the stack. The clearest results from Discovery Stack show up outside Google — in ChatGPT, Perplexity, Claude, and the AI answer layer Google itself is rebuilding around.
✕ NOT
A Consultant With Slides
We do not hand over a PowerPoint and an invoice. We build with the company through the full twelve-week cycle. The deck, if there is one, is a byproduct of the work — not the deliverable.
✕ NOT
A Scalable Package
We do not sell "starter / pro / enterprise." Every engagement is 1:1. The limit of three companies per year is an operational constraint — a single operator can only run three concurrent twelve-week programs without quality collapsing. It is not marketing scarcity.
✕ NOT
A Quick Hack
First citations show up between weeks eight and twelve. Full impact compounds over six to twelve months. If anyone in this category promises results in thirty days, they are selling something else under the same name — and you will pay for the lesson.
METHOD UNDERSTOOD. START WITH DIAGNOSIS.
Diagnosis is the cheapest way to find out whether Discovery Stack makes sense for your company. One to two weeks of work, a two-page written analysis, zero commitment to anything beyond it. The decision on what comes next stays with you.